Québec City to Host Prestigious International Conference: Communicating the Museum

Recognized more than ever as a premier cultural destination in North America, Québec City will be hosting the 17^th edition of Communicating the Museum (CTM), organized by the Paris-based communications agency Agenda from November 15 to 18, 2016. 

Some 300 stakeholders from the arts, culture, museum, and communications sectors will converge on Québec’s capital city this fall. Musée national des beaux-arts du Québec, Musées de la civilisation, Québec City Business Destination, and the Québec City Convention Centre are co-hosting the international conference, which will showcase Québec City’s cultural offerings.

Only cities known for their vibrant cultural, museum, and art scenes attract the attention of the international cultural communications specialists at Agenda. Four years after New York City in 2012, and editions in Stockholm, Sydney, Istanbul, and Berlin, the French agency is returning to this side of the Atlantic with its eyes set on Québec City, which will be joining the prestigious list of cities to have hosted CTM since its inception in 2000.

“There are some really exciting developments in Québec City at the moment, with Musée national des beaux-arts de Québec’s OMA-designed Pavillon Pierre Lassonde opening soon,” explained Agenda president and founder Corinne Estrada, who admits that she fell in love with the city during a previous summer stay with her family. “Québec City’s reputation for the performing arts is another big plus. Trends like showcasing art outside museum walls, bringing dancers inside, staging performances, and mixing disciplines will inspire the conference program. We’ll be forming local partnerships and planning events at Québec City’s cultural venues,” she said eagerly.

“It was really important to support Musée national des beaux-arts du Québec and Musées de la civilisation in their bid to attract Communicating the Museum to Québec City because of what it means for the city’s cultural and artistic community in terms of international exposure. Culture is one of the main pillars of economic growth in Québec City. This conference will put our artists and cultural organizations and venues at the forefront,” said P.-Michel Bouchard, president and CEO of the Québec City Convention Centre and president of Québec City Business Destination.

About CTM

Communicating the Museum was founded in 2000 by Corinne Estrada, president of Agenda, and Damien Whitmore, director of communications at Tate. Their vision was to bring together art and communications professionals from around the world and create a forum for networking and dialogue. CTM is an opportunity to talk communications, audiences, new technologies, digital strategies, partnerships, and cultural communication in general.